At Brand Up, we exercise a unique offline and online branding methodology that provides innovative, creative solutions for new, emerging brands and well-established brands. We send millions to watch movies and we send targeted audiences to support businesses and talents. Our Clients gain the attention and exposure they deserve within their niche markets, regardless of their size or stage of operational growth. Since our senior company founding in 1992, hundreds of clients have taken advantage of our approach to developing and executing perfectly-tailored, strategic branding initiatives to elevate their brands. From rebranding to tv show launching, to product launchings and extensions, from online marketing to developing a social media presence with your brand. Your visibility and profitability is our speciality.

Crystal Smith
Founder and Principal

Crystal Smith is the CEO of Crystal Smith Enterprises, Crystal Smith Media, Giftshop ATL, North Hollywood Hair and Joy105.com, with operations in Hollywood, Calif., Atlanta, GA and Philadelphia, PA. Ms. Smith has worked extensively in business and entertainment for more than 30 years within the music, television, media, marketing and faith-based industries. She has built a professional portfolio on executing revenue-generating strategic plans. Her proficiency in branding, brand management, digital marketing and public relations allows her to operate in her passion for executive producing, operations management, brand identity, media content development and live productions.

Paul Rivera
CMO/VP Marketing

Paul is the the leader within our organization who gives visual presence to all of our brands and ministries. As the Chief Marketing Officer (CMO) he leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketingdistribution channel managementpricing, and customer service. Our marketing team including directors and senior marketing managers responsible for various parts of the marketing strategy report directly to Paul.

T. Michelle Hardy
Lead Project Manager

T. Michelle is very important to our team. She is the Lead Project Manager. T. Michelle is a professional in the field of project management. She has the responsibility of planning, procurement and execution of projects, in any undertaking that has a defined scope, defined start and a defined finish. T. Michelle seldom participates directly in the activities that produce the end result, but rather strives to maintain the progress, mutual interaction and related tasks with the goal of reducing risks, maximizing benefits, and minimizing costs.

Regina Murray
VP Accounts

Regina has many different responsibilities as our day to day liaison to our clients. She handles account management, client communications and conflict resolution. Regina's expertise is to discover client business needs and propose appropriate solutions.​ She researches and analyzes marketing trends and conditions to develop sales goals and marketing strategies for ministries. She's a genius at developing plans to target new audiences that may be attracted to your brand.​ By negotiating and closing contracts and maintaining excellent client relationships, Regina helps make sure we continually build new opportunities.